If you’ve ever wondered if there is a difference between email marketing platforms, there is. Here we compare the features of two, GetResponse and Constant Contact. Both have similar features, but there are many differences in the details of the plans that could definitely sway you one way or the other.
Both email service providers offer users a free trial to explore their features without risk. Constant Contact lets users add up to 100 contacts during the trial, while GetResponse allows the addition of up to 250 contacts during the trial period. This allows you to reach out to more subscribers.
Pricing plans for both ESPs begins at $15, but that’s where the similarities end. The Constant Contact plan only allows 500 contacts on the basic plan, compared to twice as many allowed on the GetResponse basic plan. That’s 1000 contacts compared to only 500 on Constant Contact. Another key difference is that when using the GetResponse basic plan, all core features are made available regardless of the number of subscribers. With Constant Contact, only the sending of emails is allowed with the basic plan, with no extra features.
Other Core Features
Both ESPs allow users to send newsletters. Constant Contact offers basic RSS to email feeds that are added to the newsletter, along with basic auto responders.
GetResponse offers more advanced options such as a landing page creator, advanced RSS to email feed, as well as action and event based autoresponders. Because of the added features, this makes it easier to create impressive campaigns that are more customized when using GetResponse.
Comparing List Building, Newsletter Design, and Email Delivery
Constant Contact does not provide as many tools to use for list building as GetResponse does. For newsletter design, Constant Contact offers 400 email templates with a limited amount of extra options and provides an outstanding rate of email deliverability. On the other hand, GetResponse provides a variety of list building tools such as web forums, list import, and more. They also offer an add-on for lead generation called GetSubscribers, and you can gain new subscribers through a Facebook sign up form feature.
GetResponse also offers 500 templates that are mobile ready to use for newsletter designs, along with a free iStockphoto image bank.
Like Constant Contact, GetResponse also offers outstanding email delivery rates and works better with external organizations like EEC, OTA, and ESP.
Email Analytics and Customer Support
While Constant Contact offers basic email and auto responder metrics, GetResponse provides a greater choice of metrics and offers more email sending features to its users. When using GetResponse, customers also have the added benefits of goal tracking, social share stats, email client stats, and detailed subscription stats.
Both ESPs provide customers with support through phone, email, and live chat options. In addition, GetResponse offers ten different user panel languages.
While both ESPs have a lot to offer users, you can get much more from using GetResponse. GetResponse offers its customers more variety and more useful features that it make much easier to improve their campaign and get the best results.
[Images via Google Images]